Interlinking Improvement Plan for Hermes Gamba Website
Current Interlinking State Analysis
Existing Internal Links
- Navigation: Services dropdown links to main service pages; link to full services page
- Footer: Basic links to home, contact, blog
- Homepage: Links to all service pages, blog, and latest 3 blog posts
- Service Pages: Cross-links to related services in pricing tables and content; links to subpages (redirects)
- Blog Posts: Manual “Procedimientos Relacionados” section linking to relevant service pages
Content Clusters Identified
- Gluteoplasty Cluster:
- Service page: gluteoplastia.html
- Blog posts: guia-gluteoplastia-colombia-2025.md, como-elegir-cirujano-gluteoplastia.md
- Related: liposuction (BBL), mommy makeover
- Abdominoplasty Cluster:
- Service page: abdominoplastia.html
- Blog posts: abdominoplastia-vs-liposuccion.md, cicatriz-abdominoplastia-como-minimizarla.md, tipos-abdominoplastia.md
- Related: liposuction, mommy makeover
- Liposuction Cluster:
- Service page: liposuccion.html
- Blog posts: signos-alarma-despues-liposuccion.md, liposuccion-vaser-vs-tradicional.md, liposuccion-precio-colombia.md
- Related: abdominoplasty, gluteoplasty (BBL), body contouring
- Other Procedures: Blepharoplasty, rhinoplasty, bichectomy, etc. (less content)
- General Posts: operarse-en-colombia.md, brazos-y-espalda.md, marcacion-abdominal.md
Gaps and Opportunities
- No related posts sections in blog articles
- Service pages don’t link to relevant blog posts
- Limited internal links within content body
- No breadcrumbs or enhanced navigation
- Potential for more cross-cluster linking (e.g., combinations like mommy makeover)
Proposed Interlinking Improvements
1. Add Related Posts to Blog Articles
- Implement a “Artículos Relacionados” section at the end of each blog post
- Use Jekyll’s
site.related_posts or manual selection based on categories - Display 3-4 related posts with thumbnails, titles, and excerpts
- Prioritize posts from same category, then related procedures
2. Link Service Pages to Relevant Blog Posts
- Add “Artículos Relacionados” section to each service page layout
- For gluteoplastia: link to gluteoplasty guide and surgeon selection posts
- For abdominoplastia: link to comparison, scar minimization, and types posts
- For liposuccion: link to alarm signs, vaser comparison, and price posts
- Include 2-3 most relevant posts per service
3. Enhance Internal Links in Content
- Add contextual links within blog post and service page content
- When mentioning procedures, link to their pages (e.g., “liposuction” links to liposuccion.html)
- Link to related procedures in explanations (e.g., in abdominoplasty post, link to liposuction)
- Ensure links are natural and add value to user experience
4. Improve Navigation and User Flow
- Add breadcrumb navigation to service and post layouts
- Enhance footer with more internal links (e.g., popular procedures, recent posts)
- Consider adding “Related Procedures” sidebar on service pages
- Strengthen links between commonly combined procedures:
- Abdominoplasty ↔ Liposuction
- Gluteoplasty ↔ Liposuction (BBL)
- Mommy Makeover ↔ Individual procedures
- Add “Often Combined With” sections in service pages
6. SEO and User Experience Benefits
- Distribute link equity across pages
- Improve crawlability and indexing
- Enhance user journey through related content
- Reduce bounce rate by providing relevant next steps
Implementation Priority
- Add related posts to blog articles (high impact, low effort)
- Link service pages to blog posts (medium impact, medium effort)
- Add internal links in content (ongoing, low effort per page)
- Navigation enhancements (medium impact, medium effort)
Success Metrics
- Increased internal PageRank flow
- Improved time on site and pages per session
- Better search engine visibility for long-tail keywords
- Enhanced user engagement with related content
